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About

For 20 years, Sidhu & Simon has been the driving force behind brands that don’t just want to be seen—they want to be remembered.

Co-founded by Nav Sidhu after more than a decade inside Formula 1, we’ve built a legacy on one thing: making brands famous—faster.

From elite sport to the heart of culture, we turn bold ideas into brand-defining moments. We take sponsorships beyond the stadium, spark conversations that cut through, and engineer partnerships that leave a mark.

We don’t do noise. We do impact. The kind that lasts.

Key milestones

Defining Moments. Game-changing Campaigns.

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British Gas: Olympic Overhaul

A failing athletics club, a fight to save it, and a brand that made it happen.

Olympic Overhaul brought elite athletes, smarter energy, and BBC-led coverage—helping make British Gas the most memorable Team GB and ParalympicsGB partner of Paris 2024.

Santander: Changing the Face of Financial Education

What started as a national initiative is now reshaping financial education worldwide—powered by Santander, Twinkl, and a relentless push to make financial literacy matter.

Tata Communications: The Digital Transformation of Formula 1

Over 12 years, we helped Tata Communications turn technology into a competitive edge—building brand, business, and the backbone of F1’s digital transformation.

Heineken: A Game-Changer in F1

As Heineken’s global F1 communications agency, we didn’t just announce their arrival in the sport—we made it unmissable.

A world-first media event, groundbreaking activations, and a launch that redefined how brands show up in Formula 1.

Santander: The F1 London Grand Prix

We didn’t just imagine an F1 race through London—we made the world believe it was real.

A CGI concept that became a global news story and redefined sports sponsorship storytelling.

Careers

We’re always looking for great talent—whether you’re in brand partnerships, sponsorship activation, creative strategy, or PR & communications, get in touch.

careers@sidhuandsimon.com

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