Sidhu & Simon is acknowledged as one of the most experienced agencies working inside the business of Formula One. 23 years in fact. When you work from the inside, you have the opportunity to turn sponsorship from a commercial obligation into a transformational experience for customers, employees, prospects, fans and communities. Our teams have developed some of the most exciting sponsorship campaigns of the last decade, and we do this by operating within the beating heart of brands, teams, rights-holders, promoters and the media. Successful campaigns are more than just a big idea. They are strategic. They are measurable. They are thoughtful, impactful and sometimes moving. But more than any of this, they bring about a positive change in mindset. Take a look at our work.