Sidhu & Simon - About

Excellence. Innovation. Creativity.

Sidhu and Simon is a London based full-service agency with an international mind-set. Our specialist teams provide full 360-degree integration services in the Formula One®, Premium Technology and Luxury brand sectors.

Highly experienced in engaging audiences through innovative and powerful public relations and sponsorship activation campaigns, our specialist teams have the necessary industry, media, marketing and communications tools to provide uncompromising B2B and B2C services for our clients. We have long standing relationships and unrivalled insider experiences working on major brands, within the Formula One®, Premium Technology and Luxury brand sectors. We utilise our strong international connections to deliver unparalleled commitment to all 13 of our retained brands covering national, European and global outputs.

Whatever our many specialisms, at heart we are storytellers, designers, builders, directors and conversation starters. We understand that in a world where you no longer control the channel or even the message, these stories don’t all have to be public but they have to be coherent, come in multiple forms and have their own momentum. This storytelling framework helps us build powerful stories combining social media tools and channels with traditional media formats.

Our boutique size allows us to be nimble, to quickly adapt to evolving briefs and to deliver tailor-made initiatives. As a straight-talking, transparent and approachable team, we pride ourselves on being a natural extension of our clients’ teams and we never undervalue the art of listening. Above all else, we see ourselves as a cost-effective investment centre for our clients and therefore an integral component for growth and success.

Our Founders - Nav & Cecile

  • Nav Sidhu

    Nav Sidhu

    With his 18 years of experience working on the inside of the automotive and Formula 1 business, Nav’s expertise and creativity drive the sponsorship programmes behind Sidhu & Simon. Nav oversees the management and delivery of Santander’s sponsorships including the Formula 1 British Grand Prix and the Santander Cycle scheme. In addition, the agency sponsorship team manages and activates the Business-to-Business programme for the official Connectivity Partner for Formula One Management, Tata Communications, and the Formula 1 sponsorship programmes for the sport’s newest partners: the world’s biggest premium beer brand, Heineken, and the Californian-grown, LVMH-owned sparkling wine producers Chandon.

  • Cecile Simon

    Cecile Simon

    After ten years working as head of global brand PR for Jaguar, followed by Land Rover and Aston Martin, Cecile Simon co-founded Sidhu & Simon Communications twelve years ago and heads the luxury goods and premium technology division of the agency.
    Her international in-house PR roles consisted in managing market communications, ensuring consistency of voice across up to 64 markets as well as coordinating trade shows, product launches and media messaging. With 20 years of ongoing connections in the world of premium automotive and luxury goods, she has established a solid and long lasting reputation amongst the industry’s media, influencers and stakeholders.