Sidhu & Simon is a consultant-led, full service communications agency.

We specialise in premium sports, luxury brands and technology disruptors.

Our purpose is to help companies of all sizes unlock the power of their brands. We do this with a team of strategy, creative, public relations, content, digital, experiential and luxury brand specialists.

Sidhu & Simon is a fully integrated solution, covering everything from ideation and strategy development through to public relations delivery and sponsorship activation.

We have a transformative attitude that challenges the industry way of seeing, thinking and doing.

It’s not just about what people think of a brand but more importantly what they feel.

Our work stands out by being different and brave because we define customers by attitude, not age. We are in the business of ideas. We’re independently owned and boutique sized, this makes us nimble, adaptive and opportunistic.

Great ideas galvanise people, communities and brands.

We consult, collaborate, create and execute across many different clients and industries, always using the simple to solve the complex.

Sidhu & Simon was launched in 2004. Based in Mayfair, London, the idea for the agency was born out Formula 1 and luxury automotive, industries that had previously employed founders Nav Sidhu and Cecile Simon respectively.

Nav heads up sports marketing, sponsorship and technology through disruptive and inventive activation campaigns that have a reputation for driving sales, fame and brand affinity.

Cecile leads luxury & lifestyle public relations using an unrivalled global network and black-book of brands, editors and influencers. This is a luxury public relations boutique specialising in elegant campaigns and high-net worth communities.

Our teams are empowered, diverse and straight up, giving a heartfelt service and creating smart disruption.

We are proud to work with some of the world’s most ambitious and progressive brands.

Contact: +44 20 7491 9900


Whether you’re a sports marketer, luxury PR or digital specialist, please get in touch, we’re always on the lookout for great talent.


If you’re interested, send us a folio and CV and we’ll be in touch.