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Making Brands Famous. Faster.

Sidhu & Simon are experts in engineering brand partnerships, with a 20-year track record of shaping global brands.

Rooted in Formula 1, we move fast—transforming sponsorships into stories, partnerships into platforms, and cultural moments into commercial impact.

We don’t just activate; we engineer partnerships that fuel change.

We transform sponsorships into brand-defining moments—making brands unmissable and driving commercial success.

Raw, immersive experiences that leave a mark—turning audiences into advocates.

We craft stories that demand attention, earning media coverage that others chase but rarely catch.

Multi-platform content that lands hard, moves fast, and drives results across B2B and B2C.

We build ambassador programs that supercharge the world’s most progressive brands—turning influence into action.

We spot gaps, break conventions, and put brands at the heart of the conversations that matter.